Michael Carter is Taj's rival in both business and love life, as they both are interested in Alex Moss.

He styles himself as Dudeboy, a spoof of Rudeboy. Michael's father bought Ricardo's father's record shop. During the third series he is an equal to Taj, has a good head for business, is fair and is kind.

During the fourth, he takes over Ricardo's role; portraying a dim-witted idiot, who fancies Alex. The abrupt change in his character is notable, when he is forced to dress up in a Bunny costume, and is beaten up by a bunch of year seven's at his school. He tries to get his father to notice him, but is unloved by his father.